Today I am sharing a great tip for Search Engine optimization that is based Anchor Text optimization.
Click read more to view Anchor text optimization tips.
What is Anchor Text?
Anchor text is the visible text of a hyperlink, for example the text link below links to our home page (http://www.seo-gold.com/) with the anchor text SEO Gold-
The HTML code for which is-
<a href=”http://www.seo-gold.com/”>SEO Gold</a>
The red text SEO Gold is the anchor text for this hyperlink (or text link as it is sometimes called).
Anchor Text Importance in Search Engines:
Google (and to a lesser degree other search engines) heavily weight it’s Search Engine Results Pages (SERPs) towards the anchor text of links to a page. This can be demonstrated by looking at extreme examples where a pages high ranking can ONLY be attributed to anchor text and no other SEO factors. Googlebombs are probably the easiest examples to find and understand how anchor text effects SERPs.
Google Bomb:
The miserable failure Googlebomb of late 2003 aimed at the biography page of George W Bush (www.whitehouse.gov/president/gwbbio.html) clearly shows the power of anchor text. The US Presidents biography page which fell victim to the Miserable Failure Googlebomb (and a few other Googlebombs) does not include the words Miserable or Failure anywhere within the code, yet two years on is still at number 1 for the Miserable Failure SERP at Google, Yahoo and other search engines.
Its consistent search engine placement at number one for this phrase can only be attributed to the anchor text of links to the page (lots of bloggers linking using the anchor text Miserable Failure).
From a search engine optimization perspective they are very important for the following reasons and should be optimized.
1. The anchor text passes SEO benefit to the page the link is pointing to, what this means is if you are linking to a page about Anchor Text the anchor text would ideally use the words "Anchor Text". It really is that simple.
2. Anchor text is considered more important than body text on the page the link is on. So the example link above not only helps the page it is linking to with regards the Anchor Text SERPs, but also the page you are reading right now. Yes, by linking out to relevant pages it helps your page as long as you use relevant anchor text, this also means if you link out from a page about Anchor Text and use unrelated text to a degree harms the pages Anchor Text SERPs.
3. For internal links anchor text adds relevance to your internal linking. Many internal web pages only have internal backlinks, this means you are in complete control over what the search engines 'see' via your internal linking, don't waste your anchor text on works like "click here", "home page" etc... unless those re relevant phrases to your site.
via : seo-gold
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